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Freedom Benefits strategic plan for providing support for health insurance reform

by Tony Novak, CPA, MBA, MT    revised March 15, 2015


Freedom Benefits developed this strategic statement focusing on its role, activities and priorities of health plans in the period of national health care reform. The strategy is revisited and updated as the market continues to evolve. In the past we worked as a publisher paid through advertising revenues or as an agent for insurance companies and were paid a commission based on insurance transaction. We expect that in the future we will work as an advocate for consumers paid by the exchange. 

The transition will certainly present challenges; specifically, we do not know our source of revenue in post-reform markets. In that regard the strategy is incomplete. We continue to support all online enrollment efforts without indication that a source of compensation will be available for some.

Our approach has always been consumer-focused and now, more than ever, it is important that we focus our work on three specific measures identified to provide value to consumer:

1) Commitment to affordable and sustainable solutions

2) Support consumer education

3) Provide personal support

Collectively, through the focus on affordable and sustainable health plans, consumer education and personal enrollment support, Freedom Benefits insurance exchange will continue to support our mission statement and increase market share within this consumer market segment.

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This web site is independently owned and managed by Tony Novak operating under the trademarks "Freedom Benefits", "OnlineAdviser" and "OnlineNavigator". Opinions expressed are the sole responsibility of the author and do not represent the opinion of any other person, company or entity mentioned. Tony Novak is not an agent, broker, producer or navigator for any federal or state health insurance exchange but may provide uncompensated advice, reviews and referrals to these official resources. Novak is compensated as an accountant, adviser, affiliate consultant, marketer, reviewer, endorser, producer, lead generator or referrer to some of the other commercial companies listed on this site. Information is from sources believed to be reliable but cannot be guaranteed.