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Private insurance exchanges will flourish per AHIP panel

Hundreds of private exchanges will compete against state and federal health insurance exchange systems

HealthLeaders Media reports that panelists at Americas Health Insurance Plan's Institute 2012 predicted that in addition to government-supported exchanges, development of private exchanges would accelerate under a ruling upholding the Affordable Care Act. "I see hundreds of these exchanges developing. The floodgates will open," said Sanjay Singh, CEO of health care technology provider hCentive according to HealthLeaders Media. Attorney Chris Condeluci anticipated that under the ACA, states would partner with private exchanges. The primary advantage of private exchanges is that they have more freedom to define the benefits and services they offer. For example, a private exchange could sell life insurance and supplemental coverage while state exchanges may be limited to the health insurance plans defined by federal law.

Freedom Benefits' founder Tony Novak is an individual member of Americas Health Insurance Plans. Freedom Benefits was the owner of, one of the first national Health Insurance Exchanges established in 1995 that was sold in 2008. The company still operates or support about 20 privately operated insurance exchanges. In 2010 Freedom Benefits refocused its efforts to provide independent user support across all available insurance exchanges with the launch of "Consumers want to know which insurance exchange will the best for them" says Novak of the new approach. "We want to be in an impartial position to help individuals and small businesses regardless of which exchange is used. The end goal is to be the most effective in controlling health care expenses for our members."

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This web site is independently owned and managed by Tony Novak operating under the trademarks "Freedom Benefits", "OnlineAdviser" and "OnlineNavigator". Opinions expressed are the sole responsibility of the author and do not represent the opinion of any other person, company or entity mentioned. Tony Novak is not an agent, broker, producer or navigator for any federal or state health insurance exchange but may provide uncompensated advice, reviews and referrals to these official resources. Novak is compensated as an accountant, adviser, affiliate consultant, marketer, reviewer, endorser, producer, lead generator or referrer to some of the other commercial companies listed on this site. Information is from sources believed to be reliable but cannot be guaranteed.