Celebrating a small mile mark for Freedom Benefits

Today we are celebrating a small mile mark for Freedom Benefits with the enrollment assistance provided to the first “new generation” health plan applicant for 2019. I thought this would be a good time to summarize the history of the project and how we came to this point:

cropped-american-eagle1-1.jpg1995 – Freedom Benefits is launched in Pennsylvania as a way to help local building contractors find health insurance using online technology so that insurance agents dd not have to bother with this mundane work.  The logo photo of an American bald eagle with the American flag was taken while visiting an outdoors expo in Oaks PA with my young son.

1997 – The concept “gels” and Freedom Benefits comes to stand for freedom of choice for consumers; a concept that works only if consumers have access to fair, unbiased and accurate advice. The service quickly expanded nationwide offering low cost and alternative  kinds of health insurance. Tony was one of the few people in the US licensed in all 50 states and DC and was conversant in all states’ health insurance laws, consumer issues and planning.

1998 –  our web site Medsave.com was the fastest growing in the industry even brefly outpacing the growth rate of Ehealthinsurance.com. (Then Ehealth went public and exploded in growth leaving us in the dust).

2003 – Tony made national news a few times as an expert on Medical Savings Accounts and the new Health Savings Accounts.

2004 – Passed 50,000 users. Received an offer to sell at $1.6 million and declined it as too low based on the rate of growth.

2009 – Medsave.com was sold at a fraction of the earlier offer because of the threat of the Affordable Care Act disrupting the market.

2010 – The Affordable Care Act is passed and Freedom Benefits grinds to a halt.

2013 – FBI investigates Pennsylvania scammers using the business name that caused us grief for a while. We were cleared as not being related to the scammers trying to steal identity.

2012 – Applied for trademarks for “Freedom Benefits”, “OnlineAdviser” and “OnlineNavigator” in hope that the post-Obamacare industry would elvolve in a way where we could participate.  Freedom Benefits focused primarily on Health Reimbursement Arrangements for small businesses just to keep active.

2015 – Made an arrangement with SASID to handle enrollment while Tony handled online user support, primarily offering pre-enrollment health care planning.

October 2018 – Trump administration authorizes the expansion of alternate health insurance.

November 2018 – Freedombenefits.net web site relaunches with a new marketing plan.

Today, November 26, 2018 the new web site assisted in the enrollment of the first person on a new alternative type of post-Obamacare health insurance plan.


(The earlier dates in this blog post are approximate based on memory).

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